Africa's mobile market used to be talk, talk, talk and with the exception of SMS, data was almost invisible. With the arrival of new handsets and the upsurge in the use of new browsers and social network platforms, data is now highly visible and the challenge for developers is how to develop software and applications that will allow those who own mobile phones to do more things. Russell Southwood, CEO, Balancing Act, a consultancy and research company focused on telecoms, Internet and broadcast in Africa, will look at:
- The pattern in service and application development in other emerging markets.
- The battle for attention between local and international browser and social media software and what makes for successful applications.
- The structure of the market (smart phones, feature phones and basic phones) and what this means for those developing for it.
- Social behaviour and mobile software use.
- Gaps and future developments.
Participation requires registration. Please register by clicking the link below: