The Communications Commission of Kenya (CCK) has released a Statistics Report on the Communications Sector reviewing the last quarter of the year 2010/2011. The information used to compile the report was provided by service providers in the sector. Some interesting numbers and trends arise in this end-year report (year ending in June 2011) which I will highlight in two different categories.
Cellular Mobile Services:
The number of mobile subscriptions stood at 25.27 million up from the 24.9 million reported in December 2010, representing a 1.23% increase in subscriptions and a 64.2% penetration countrywide.
Over the one year period, mobile subscribers have increased by 25.6%. 99% of these subscriptions are on the pre-paid plan.
In the period between March 2011 and June 2011, Safaricom has had 148,063 new subscribers coming on board helping them maintain their lead in terms of overall market share of 68.6%. This is in stark contrast to Airtel’s loss of 202,970 subscribers in the same period. This could upset some hypothesis but my belief is that while Airtel have cheaper rates, Safaricom took them home with their 3G network and M-PESA services. Essar is lagging behind with a market share of 6.3% after Orange overtook them in the second quarter of the year to settle at 10.8%, a few percentage points shy of Airtel’s 14.3%.
Mobile Money is big business with 17.3 million registered subscribers (This is approximately 44% of the total population) who collectively deposited Kshs. 48 billion between March and June of this year.
6.24 billion calls have been made in this last quarter with 89.3 % of the mobile traffic being intra network traffic. 641 million texts were also sent in the same period. On average, a subscriber uses 82.4 minutes of talk time and sends 8.5 SMS per month.
Mobile Network Operators(MNOs) in the 2010/2011 reporting year realized Kshs. 104 billion as revenue from provision of mobile services. This is 15.7% more than they reported in the previous year. Part of this must have gone to pay the 5,827 staff employed in this sector.
Here we can note that fixed line subscriptions are ever on the decrease standing now at 374,942 compared to the 442,950 reported in March.
Data and Internet Services:
There are 4.2 million Internet subscriptions and 12.5 million users in Kenya. This puts internet penetration in the country as a whole at 31.8%. 98% of the Internet market share is through the mobile platform. It is also interesting to note that Safaricom again claims the giant share of the Internet market with a 84.2% Market share.
Total international internet Bandwidth available in Kenya is 5,131,237.12 Mbps. However, most unfortunately, total usage of this bandwidth is under 1% meaning the bandwidth is totally underutilized. Kshs. 148 billion was generated from the data and the internet market which is 42 billion more than was generated in the cellular mobile industry.
Postal and Courier Services
24 million letters were posted between March 2011 and June 2011 but this number is lower than that of the first half of the year (July-December 2010, many greeting cards are sent in this period.)
Generally, the growth of the telecommunications sector over the last year has been quite phenomenal and with the push for more local digital content we hope we can fully utilize the broadband capacity and that the sector continues to record the same if not greater growth over the coming years.
You can read the full report and see visualizations of these statisticshere