It is said that the future is in the ‘Base of the Pyramid’ and Prahalad proposes that we stop thinking of the poor as victims and instead start seeing them as resilient and creative entrepreneurs as well as value-demanding consumers eager to adopt new innovations (Prahalad, 2005).
How then do we develop great designs for this user? Do we focus on the constraints of their context? Or do we focus on their needs and desires? Do we design for them? Or with them? Can they design for themselves? Does it matter?
*iHub Research invites you to this month's Nairobi Research Buzz to be held THIS THURSDAY,5th June 2014 from5:30pm onthe 2nd floor of Bishop Magua Building (iHub Research offices).Juliet Ongwae, an iHub Visiting Research Fellow, will talk about how herresearch explores the dimensions of user participation in developing innovations for BoP users. She will also present her conceptual framework with three broad themes namely; participation process, developing country context and system success, that seeks to identify the current levels of user participation and also analyse the relationship of these levels with system success.
Kindly RSVP here to attend.