As more and more people move into the field of app development locally, it is important for local developers to understand what the market in which they are operating is interested in, as well as how that stacks up to what global trends look like. If this does not happen, they run the significant risk of creating what iHub advisor @roomthinker, when talking about how to build sustainable tech businesses, refers to as "mVitus".
In addition to knowing what the consumer needs, developers also need to understand how best to capitalize on the existing market. In 2013, Android market share went up to 78.9%, according to this report, with a record 781.2 million Android phones being shipped last year. Learning how to develop competently on Android provides a serious opportunity for local developers to make money off their work.
In order to address this, on Saturday 15th February, Intel will be co-hosting a session with the GDG Nairobichapter on "Building Apps 101: Know Your Audience."
Register here to attend the event, which will be held at the iHub from 9:30 am to 5:00 pm. Software will be provided, and your laptop must be x64 bit in order for it to work.
The session will involve:
- An introduction on how to useGoogle Trends
- A deep dive session on Going Native on Android*: how to set up and use Beacon Mountain, Intel tools on Android, etc
- A UX ideation session to narrow down concepts
- Developing prototypes whichwill be representative of local trends but still be able to gain appeal in global markets