This is an opportunity for developers to gain exposure within the telecom world, a chance to reach out to customers via Ericsson distribution channels and a chance to win €15,000 in prize money. Sounds good yeah!
The competition is global and open to both students and small/medium sized enterprises (< 100 employees). There are two categories: one for students and one for companies to develop an application based on the Android platform (Web or Native) that addresses the theme "Connected Things" and makes use of at least one Ericsson Labs API.
More details here.