DATE: Tuesday 23rd July 2013
VENUE: iHub Research
TIME: 0930-1700HoursThe aim of this workshop on research methods is to provide introductory knowledge on decisions and challenges that a researcher will be most likely faced with when conducting media-research. The point of departure will be from a more generic point of view that may be applied to many research contexts. The workshop will then mainly focus on qualitative research perspectives within the special context of conducting research in people’s everyday lives (i.e. so called natural settings). Such an approach is often in-depth and exploratory in its nature and seeks to obtain a thorough understanding of the life-worlds of and meanings to the people with whom the researcher interacts. The workshop is meant to be interactive. Hence, discussion and the sharing of ideas are highly encouraged. The tutor (Michael Waltinger) will use many examples from his current PhD-research on mobile telephony in Eastlands Nairobi as well as from previous research experience. Workshop Part 1: General Methods Overview
- The importance of the research question
- Subjectivity and objectivity in research
- What kind of research/study design?
- Qualitative, quantitative, or mixed methods design?
- Cross-sectional or longitudinal (trend, panel) design?
- Case study research vs. representative surveying – two poles of a continuum
- Sampling methods: random (representative) or purposive (non-representative) sampling?
- Collecting data: observation, interviewing, focus group discussions, visual methods, surveying, field notes, documents and artifacts
- Preparing data: transcribing data, numerical data preparation (excel, SPSS…), field notes
- Analyzing data: Qualitative data analysis, grounded theory methodology, statistics
- What is ethnography?
- How do I gain field access?
- What is the special role of the researcher in ethnographic research?
- What are different modes of participation/immersion in the field?
- Issues of involvement and detachment as well as dependency
- Reflexivity and ethical considerations in ethnographic research