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NRBUZZ: DIGITIZING MARKET RESEARCH

By Gladys Kitony
iHub
  Published 17 May 2013
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NRBUZZ: DIGITIZING MARKET RESEARCH

This month’s session of the Nairobi Research Buzz will be exceptional by all means! For the first time, we will have Ipsos Synovate – A global market research company, keen on BQC (Better, Quicker and Cheaper) methodologies and processes in its areas of specialization.

The theme will be on how traditional research data collection  has changed to impact positively on business and research as a whole. Core to this is the adoption of mobile technologies into the industry and its subsequent effects on data collection and analysis. The discussion will include the adoption of new technologies in direct target research and sampling.

The session is a must-attend for business owners for it will enable them to understand how new technologies can enhance their knowledge of market needs. Researchers will also benefit through advancement of their knowledge on the relationships between newly introduced technologies and the already existing technologies.

Details are as follows:

Date: 28th May 2013 Theme: How traditional research methods have evolved to positively impact on business and research Time:5:30pm Venue:iHub UX Lab, Ground Floor– Bishop Magua Building, Ngong Road Presenter: Reuben Nguyo - A Research Manager at Ipsos Synovate Kenya

Registerhereto attend.

If you are interested in presenting or would like to suggest a topic for the Nairobi Research Buzz, send an email to gladys@ihub.co.ke

#NRBuzz

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